CompLexity Gaming acquired by Dallas Cowboys owner

CompLexity Gaming acquired by Dallas Cowboys owner

CompLexity Gaming announced acquisition by Dallas Cowboys owner Jerry Jones and investor John Goff. The team will move in Texas.

More and more traditional sports team are investing into esports allured by the always-growing market. Dallas Cowboys joined the trend acquiring one of the oldest esports team in the US, compLexity Gaming.

The multigaming organization will move their headquarters to The Star, in Frisco, Texas, where coL players will have access to first class training, athletic development, and sports medicine services. New offices, production studios, and training facilities will be built soon to accommodate the new members of the family.

 The Star at night - Image: Jason Lake

The Star at night - Image: Jason Lake

The growth in professional gaming is incredibly significant. We are proud to be stepping into this space with John Goff and an industry icon in Jason Lake. Between our stadiums, our personnel, and our experience and knowledge of professional sports, the synergies here are endless and I’m confident our resources will continue the growth of Complexity for years to come.
— Jerry Jones - Dallas Cowboys owner
Esports are a $700 million industry growing over 40% annually for the foreseeable future with viewership numbers surpassing many major, traditional sports. Acquiring an iconic organization in partnership with the owners of the most valuable sports franchise in the world made for an ideal investment partnership.
— John Goff - Founder, Chairman of Goff Capital and Crescent Real Estate
There are days and there are DAYS. Today is one of the incredible ones. TODAY is a day the Complexity family will never forget.
— Jason Lake - Founder and CEO of Complexity
 
 

 

Header Image: Jason Lake

Vincenzo is an esports writer with five years of experience. Former head editor for Natus Vincere, he has produced content for DreamHack, FACEIT, DOTAFire, 2P, and more. Follow him on @SkulzDota.